Visionary Fundraising For Nonprofits
Fundraisers chase money. Visionaries attract it. Learn how to say thank you and tell stories all the way to the bank! Visionary fundraising that will release the storytelling visionary in you.
Visionary Fundraising For Nonprofits
Dec 31, Rats & Goal Gradient Effect
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David Oaks
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Season 4
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Episode 67
As humans and other animals approach reaching a goal, their efforts toward that goal increase.
Rats run faster as they approach a food reward, and humans increase effort as they approach rewards or goals such as visual finish lines.
Social scientists call this pattern of increased effort as we approach goals a “goal gradient” motivation.
This matters to you as a fundraiser because donors are twice as likely to join your fundraising campaign when you reach 66% of your goal.
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