Fundraisers Who Ignore ONE Are Ignored!

In 1979 Mother Teresa of Calcutta accepted the Nobel Peace Prize on behalf of “the hungry, of the naked, of the homeless, of the crippled, of the blind, of the leprous, of all those people who feel unwanted, unloved, uncared-for, thrown away of the society, people who have become a burden to the society, and are ashamed by everybody.” But she totally understood the power of this focus on the one:

I never think in terms of a crowd but of individual persons. If I thought in terms of crowds, I would never begin my work. I believe in the personal touch of one. - Mother Teresa of Calcutta

When a story is about the many, it diverts and dilutes our attention. But when a story focuses on the one, the numbers, stats, and facts are illuminated, and we are engaged. All engaging visionary stories focus on the power of the one and not the many.

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